WI Field Sales Representative

A Bit About Us

Wild State has grown immensely since opening in 2019. We’re the #1 Minnesota cider brand, a top 40 cider brand nationally, with over 30 team members and distribution of cider & THC in 20+ states. We still have plenty of room to grow regionally and beyond. In 2023 we scaled our production to a new facility that allows us to produce over 500,000 annual gallons of cider and THC beverages. We use real fruit juice, no concentrates, and no weird stuff in our beverages. Plus, we give back to local causes.

This position is based in the Milwaukee Area.

As a Field Sales Representative for Wild State Cider and Birdie, you’ll be responsible for opening new accounts, building relationships, and increasing sales in existing accounts. This role will focus on increasing both sales velocity and points of distribution for our cider brand, Wild State Cider, as well as our THC brand, Birdie. You’ll work directly with distributor reps and management to achieve sales goals in the Wisconsin market statewide. You’ll represent both brands in various on-premise and off-premise locations, including grocery stores, tobacco shops, liquor stores, bars, restaurants, and more.

Essential Duties and Responsibilities

• Increase on and off-premise sales for Wild State Cider and Birdie based on predetermined volume and POD goals.
• Develop and build relationships with new and existing accounts through productive visits.
• Work effectively with distributor sales managers and reps.
• Effectively pull data to increase sales route efficiency, identify non-buys and gaps in distribution, and track other related sales metrics.
• Manage chain accounts and coordinate with distributor reps on all aspects of account development.
• Work with the sales manager to determine go-to-market strategies while also independently identifying opportunities in the market and handling multiple sales projects.
• Assist with merchandising, building store displays, point-of-sale materials, and other related items.
• Conduct promotions and tastings at on and off-premise accounts.
• Schedule and manage a Milwaukee/Madison-based ambassador team for events and in-store tastings.
• Learn and implement internal CRM and other technology as required.
• Complete a predetermined number of account visits per week/month and successfully recap to management and distributors via the Karma application.
• Record sales notes daily and recap effectively to management and distributor partners.
• Track and present sales metrics weekly with management.
• Work weekends and evenings as required, including tastings, promotions, festivals, and other related events.
• Other duties as assigned.

Qualifications

• An easy-going person with a great personality and a can-do attitude.
• Willingness to hustle in a startup environment.
• Relationship builder.
• Passionate about craft beverages and the cannabis industry.
• Willing to take a creative approach to make a difference.
• A proven salesperson, ideally having grown a beverage or cannabis brand meaningfully.
• Experience in the three-tier beverage system.
• A persistent over-communicator and an excellent note-taker.
• A clean driving record with a reliable vehicle.

Compensation

• Pay range is $55,000-$65,000
• Competitive base salary and bonus opportunity.
• 401(k) matching
• 20 days PTO + 3 Holidays (increases to 25 days in year two)
• Health Insurance
• Paid parental leave
• Mileage reimbursement
• Employee discount

Not sure you fit all the requirements? We encourage enthusiastic candidates to apply and include a detailed cover letter explaining why you’ll be amazing in the role. Keep it casual; we’re regular people too.